ZEE ZEES

PROJECT DETAILS

Zee Zees

Duration: March, 2024

Location: USA

Project Overview

For ZeeZees, a brand specializing in healthy, kid-friendly snacks, I designed and developed a Shopify website that balances fun, functionality, and nutritional transparency. Starting with Figma designs, I transformed visual concepts into a fully operational Shopify site. The goal was to create an engaging, user-friendly platform that drives sales while educating parents on the nutritional benefits of ZeeZees’ products.

Tech Stack

Technology

Shopify, Liquid, HTML5, CSS3, JavaScript

3rd-Party Integrations

Shopify Payments, Google Analytics, Email Marketing Integration (Klaviyo/Mailchimp)

Action Plan

  • Figma Designing: Created detailed wireframes and mockups in Figma, ensuring a user-friendly interface that reflects the playful, child-centric nature of the brand. The design focused on mobile-first responsiveness to ensure seamless navigation across all devices.
  • Figma to Shopify Conversion: Converted the Figma design into a fully functional Shopify theme, utilizing custom CSS to deliver a sleek, engaging user interface that mirrors the brand’s identity. The design was optimized for performance, accessibility, and scalability.

 

Functional Features

  • Custom Product Bundles and Mix & Match: Developed a bundling feature allowing customers to mix and match snacks, providing flexibility in creating personalized snack packs.
  • Nutritional Filters & Custom Search: Implemented advanced filters to help customers search for snacks based on specific nutritional needs (e.g., gluten-free, nut-free).
  • Custom Snack Recommendations: Integrated a personalized recommendation system suggesting products based on customer preferences and past purchases.
  • Interactive Nutrition Labels: Developed easy-to-read, interactive nutrition labels to help parents make informed choices about their purchases.
    Kid-Friendly Snack Club or Rewards Program: Set up an engaging rewards program where kids can earn points for purchases, redeemable for snacks and other rewards.
  • Educational Content for Parents: Added a section with educational content for parents, covering the benefits of ZeeZees snacks and providing articles on nutrition, healthy eating habits, and snack ideas.
  • Custom Product Comparison: Built a tool that allows users to compare nutritional values, ingredients, and features of different snacks side by side.
  • Snack Bar Sampler Kits: Designed a sampler kit feature allowing customers to try various snacks in one order, promoting product discovery.
  • Allergen & Dietary Info Display: Implemented clear, custom displays highlighting allergen and dietary information for each product, ensuring transparency for customers with specific dietary restrictions.

“The ZeeZees project provided an exciting opportunity to combine creative design with robust e-commerce capabilities. By focusing on both aesthetic appeal and user experience, the website fosters customer engagement while offering educational value. Through features like custom product bundles, interactive tools, and nutritional transparency, the site serves the needs of both parents and children while boosting conversions through an enjoyable, informative shopping experience.”

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    About Us

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    You can find us at

    India

    Office No - 336/37/38 3rd Floor, Tricity Plaza, Peer Muchalla Rd, Sector 20 Panchkula, Zirakpur, Sanauli, Punjab 140603

    Canada

    Office No - 1067 Ontario St, Stratford, ON N5A 6W6